Meet Our Team

Betsy Gustison

Client Services Relationship Manager and Life Coach

Hi. I am Betsy. I have worked in the retirement plan and banking industry for almost 25 years after graduating with a bachelor’s degree of Science in Finance from Quincy University.

I love getting to know people and helping answer their retirement plan and personal finance questions in a simplified way. I married my high school sweetheart, Tony. We have boy/girl twins and two Vizsla pups.

I was born in St. Louis, but have lived most of my life in Quincy, IL. In addition to my work at PurposePath, I am also a certified life coach. A typical day for me outside of work involves talking with God, keeping a positive outlook, essential oils, eating healthy, walking our dogs, being outside as much as possible, attentively tuning into youth baseball, dance, track, and family time. Oh, and I am completely deaf in my right ear, and my right equilibrium no longer functions due to a virus, but I defied all odds and came out stronger physically and faithfully.

I am:

  • Besides God, I am dedicated to my family above all else. I absolutely love spending time with my husband and kids. The room is generally filled with music, love, and laughter.
  • Passionate about camping (or “glamping” – our camper is our second house on wheels). I love to be outside in nature, as it is very healing for me. I enjoy hiking, kayaking, exploring, and it is an added bonus if it is by water.
  • In love with lake life…the simplicity of it, the beauty of it, and the option to be daring and try something new or to just sit back and relax.
  • A dog mom to Vizslas, the most loving dog breed you will find…if you exercise them. They are excellent with children, love to snuggle, are so happy, and are excellent companions, but the first 2 years might break you down if you are not easy going. They generally have 1–3 things they obsess over, like destroying throw pillows, plastic anything, and ink pens. Therefore, if you choose to love these dogs, those items simply may cease to exist in your house.
  • Constantly craving peace in my life, which is why I lean into God to keep me grounded.
  • Always willing to help others—it is in my DNA. I have a positive outlook on life and like to share that with other people. I overcame a lot of anxiety and panic attacks with my ear, so I know how hard life can look. But I also know the feeling of rising up and overcoming really hard obstacles.
  • Enamored by newborn babies. Holding them is therapeutic to me. Their innocence and beauty overcome me. I get that from my mom. I can hold them for hours.
  • Blessed with a big circle of really amazing people in my life. I love spending time with my family and friends. They complete me.
  • Regularly talking with God. My faith runs deep and so do my conversations with God. When I learned to actually give Him my worries, that is when my life started to really see change.
  • A believer in chasing your goals and dreams. Some of mine are:
    • Spending more time kayaking
    • Helping people find joy in life
    • Exploring the entire United States one campground at a time
    • Having more date nights with my husband as the kids’ inch closer to spreading their wings and flying the coop

DISC Profile – S/I (Steadiness/Influence)

Why is this important for clients?

I am slower paced, people oriented, relational, and supportive. I consider how other people feel above self-interests and am team-oriented with a focus on the feelings of others. I am also kind, friendly, excitable, compassionate, fun, easygoing, optimistic, and imaginative.

My personality helps me serve clients at PurposePath Capital by deeply caring about the person and truly wanting the best for others. I am able to show people their potential in a caring and welcoming environment.